Friday, August 10, 2012

50 Shades of Louise Gray: The Designer Launches a Makeup Collaboration with Topshop

Vogue Daily —      
   A collage created by Louise Gray exclusively for Vogue.com

Vogue Daily —
  Louise Gray for Topshop

 Vogue Daily —  
Louise Gray for Topshop

 Vogue Daily —  
Louise Gray for Topshop

Louise Gray has been starting her days this summer by painting on a pair of turquoise eyebrows, dabbing on peacock green or lilac shadow with her fingertips, drawing a dash of electric blue under her eyes, before deciding what color she’ll use to sketch on a beauty spot. “I love wearing lots of color all at the same time—putting on bits and bobs,” she laughs. “I think of makeup and hair in the same way as my clothes. It’s part of that full-on thing about optimism, individualism, and fun.” Now every girl is about to have a chance to follow Louise Gray’s multicolored Pied Piper method of beauty creativity with the launch of her makeup collaboration with Topshop—a twelve-piece range she’s packaged as vividly inside as out. There’s also a six-piece, all-sequined fashion collection designed by Gray available online—and who’s the girl in the advertising images? Well, that’s Gray herself. “I designed the compacts and lipsticks in washed-out neon green and pink with gold-foil zig-zags. I was thinking of how great it would be to see a girl pull that out of her bag in a pub or bar!” 



 
Louise Gray Fall 2012




As an effervescent chief ringleader in London’s East End movement of colorful dressers, Gray was thrilled to be given a free hand to realize the missing component in her of wildly patterned, kaleidoscopic headdress-to-toe-tip looks. “I was amazed by the quality of the products. It was all about wanting something that stays on. With the shadows—colors like royal blue, teal, violet, coral, and silver—you can build them up, with water, to be really matte. I’ve been experimenting on myself—I never wore blusher in my life, but I actually can’t stop wearing the coral—it makes you look so pretty and fresh.” Rather than laying down rules or guidelines, though, Gray just wants girls to play and be inventive.” I like pushing that idea of being an individual—you don’t have to wear the whole thing. But I see that girls have an appetite for doing really interesting things with their hair, nails, and makeup now.” 
                      
Louise Gray for Topshop launches August 23, available at select Topshop stores and topshop.com.

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